C&F ENGAGE Results

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The campaign’s results far surpassed the original objectives:

• Social media follower growth exceeded the target of 1–3%, with double-digit increases across platforms.
• Engagement metrics on all channels saw significant growth, reflecting employees’ active participation and the effectiveness of the campaign.
• BERTI’s increased traffic and engagement demonstrated the campaign’s success in fostering internal collaboration and resource utilization.

Conclusion

The C&F Engage campaign not only achieved its goals but set a new standard for employee-driven social media engagement. By empowering employees, fostering collaboration, and driving both internal and external engagement, the campaign has strengthened C&F’s social media presence and internal culture, positioning the company for continued success.